Marketing Assistant

This role is ideal for a creative, organized marketer who enjoys both writing compelling content and managing campaigns across digital channels. As a Marketing Assistant, you’ll support content creation, email and social media marketing, website updates, webinars, and performance tracking—working closely with the Marketing Manager to grow brand awareness and engagement. If you like wearing multiple hats, owning projects from start to finish, and balancing creativity with execution, this role may be a great fit.

Disclaimer

Not sure this is the right role for you? Please review our other open positions before applying, as candidates must wait 21 days before reapplying if the wrong role is selected. Check them out at www.hireConfidencial (Apenas para Cadastrados).com/careers

About Us

Confidencial (Apenas para Cadastrados) is a leading provider of virtual staffing solutions for healthcare practices across the United States. We help practices reduce costs, increase efficiency, and improve patient care through highly skilled virtual assistants.

Position Overview

As a Marketing Assistant, you’ll contribute to both strategic planning and hands-on execution across multiple digital channels. This hybrid role blends content creation, campaign management, and community engagement. You’ll write persuasive copy, manage email and social media campaigns, optimize website content, and support webinars and video production. You’ll also collaborate with internal teams to create high-quality assets and track performance metrics to guide improvements.

This role is ideal for someone who’s both creative and operational—comfortable writing compelling content and managing projects from start to finish. You’ll work closely with the Marketing Manager and other stakeholders to expand Confidencial (Apenas para Cadastrados)’s reach and impact.

Key Responsibilities

Content Creation & Management

• Write and edit content for blogs, case studies, newsletters, email campaigns, and social media.

• Repurpose long-form content into multiple formats across channels.

• Collaborate with design and UX/UI teams to produce on-brand assets.

Digital Marketing Execution

• Manage and maintain the marketing content calendar.

• Draft and schedule email campaigns and newsletters using automation tools.

• Support SEO optimization and website content updates.

• Coordinate and promote webinars, including follow-up communications.

Community & Social Media Engagement

• Create and manage content for LinkedIn, Facebook, TikTok, and other platforms.

• Leverage online communities (e.g., Facebook Groups, LinkedIn Groups) to attract talent and build brand awareness.

• Produce video and image content for internal and external distribution.

Performance Tracking & Strategy

• Monitor and report on campaign performance metrics.

• Suggest improvements based on data insights.

• Identify new channels and opportunities for engagement.

Qualifications

Required

• 2–5 years of experience in marketing, content creation, or communications (B2B preferred).

• Strong copywriting and editing skills.

• Familiarity with SEO, email marketing, and social media platforms.

• Experience with marketing automation and CMS tools.

• Strong organizational and project management skills.

• Bachelor’s degree in Marketing, Communications, Journalism, or equivalent experience.

Preferred

• Experience in graphic design and video editing.

• Exposure to healthcare, staffing, or SaaS industries.

• Familiarity with user-generated content creation.

What Sets You Apart

• You’re a self-starter who takes ownership and follows through.

• You thrive in fast-paced environments and enjoy wearing multiple hats.

• You’re motivated by impact and eager to grow your skills across channels.

Perks of Working with Confidencial (Apenas para Cadastrados)

• Remote Work – Skip the commute and work from wherever you’re most comfortable.

• Training & Development – Ongoing support to grow your skills.

• USD Pay – Competitive compensation in US dollars.

Transferable Skills - What we are looking in addition to the Qualifications

Content Creation & Copywriting

• Content creation and content management

• Copywriting and editing for digital channels

• Blog writing, case studies, and longform content

• Shortform content repurposing (email, social, web)

• Brand voice alignment and onbrand messaging

• Proofreading, editing, and content quality control

Digital Marketing & Campaign Execution

• Email marketing and newsletter creation

• Marketing campaign coordination and execution

• Content calendar management

• Marketing automation tools (HubSpot, Mailchimp, Marketo, or similar)

• Website content updates and CMS management

• SEO fundamentals and content optimization

Social Media & Community Engagement

• Social media content creation and scheduling

• Platform management (LinkedIn, Facebook, TikTok, Instagram, X)

• Community engagement and audience interaction

• Usergenerated content (UGC) coordination

• Basic video and image content production

• Brand awareness and online presence growth

Project Management & Collaboration

• Marketing project coordination

• Crossfunctional collaboration with design, UX/UI, and leadership teams

• Task prioritization and deadline management

• Managing multiple campaigns simultaneously

• Endtoend execution from concept to delivery

Performance Tracking & Analytics

• Campaign performance tracking and reporting

• Engagement metrics analysis

• Datadriven content optimization

• A/B testing support and insights gathering

• Continuous improvement mindset

Technical & Digital Tools Proficiency

• CRM and marketing technology tools

• Email automation platforms

• Content management systems (CMS)

• Social media management tools (Hootsuite, Buffer, Sprout, etc.)

• Microsoft 365 and collaboration tools

• Comfortable adopting new digital platforms

Professional & Soft Skills

• Strong written and verbal communication

• Creative thinking with operational followthrough

• Time management and organizational skills

• Selfstarter with ownership mentality

• Adaptability in fastpaced, remote environments

• Attention to detail and accuracy