Performance & Growth Manager

About the Job
We’re hiring a hands-on Performance & Growth Manager.

This is not a traditional PPC role.

And it’s not a “set-and-maintain” role either.

You’ll operate at the intersection of:

• Paid acquisition
• Creative experimentation
• CRO & funnel optimization
• Growth strategy & lifecycle thinking

With real ownership over outcomes, not just execution.

You’ll be expected to:

• Challenge what exists
• Improve how growth is done
• And take responsibility for what actually moves the needle

Using AI as a core efficiency lever — not as a replacement for thinking.

This role tends to work best for people who enjoy ownership, autonomy, and environments where things are still being built.

Key Responsibilities
Performance & Acquisition

• Own paid acquisition across Google, Meta, LinkedIn, and other relevant channels
• Lead creative-first experimentation, not platform mechanics
• Turn performance into clear, defensible conclusions: why it worked / why it didn’t
• Iterate fast based on signal and measurable business impact

Creative & Learning Loops

• Consistently identify angles, insights, and opportunities most people miss
• Brief, review, and iterate on creatives with direct, actionable feedback
• Push for speed, quality, and fast learning through disciplined execution

CRO & Funnel Optimization

• Design and run CRO experiments across landing pages and funnels
• Improve conversion rates in close collaboration with Marketing and Product
• Translate traffic quality and user behavior into prioritized, concrete optimization actions

Email & Lifecycle

• Own email marketing strategy and prioritization, in close collaboration with the CRM Lifecycle Specialist
• Plan lifecycle initiatives across onboarding, trial nurturing, activation, and retention.
• Execute email campaigns (one-off / broadcast) with correct segmentation and timing logic
• Implement experimentation on email campaigns (A/B tests, splits on subject lines, copy, timing, or strategy)
• Monitor and optimize email performance at an email-level metrics and business impact level

Growth Contribution

• Actively contribute to growth initiatives where impact is highest.
• Operate beyond channel silos, with clear alignment on priorities and expected impact

Mandatory Requirements
Core experience

To be successful in this role, you must have proven, hands-on experience with:

• Running paid acquisition across platforms such as Google, Meta, and LinkedIn — with clear ownership over performance outcomes
• Full-funnel thinking, including a strong understanding of conversion mechanics, trade-offs, and attribution logic
• Practical CRO and experimentation experience (landing pages, UX, funnels), beyond surface-level tests
• Hands-on experience with email marketing and lifecycle campaigns

AI & efficiency

(In 2026, this is simply part of the job)

AI is a baseline expectation, not a bonus.

You’re expected to:

• Use AI daily to increase speed, output, and decision quality
• Build lightweight workflows that remove manual or repetitive work
• Maintain strong critical thinking — AI without iteration leads to generic output
• Use AI to amplify thinking and judgment, not replace them

We use technology to move faster — so we can invest more time in clear thinking, creativity, and clarity.

This Role Won’t Be a Good Fit If

• Your work is mostly focused on bid adjustments, audiences, or platform tuning
• You rely heavily on predefined “best practices” without questioning them
• You use AI to replace thinking instead of improving it
• You prefer fixed scopes over contributing across growth initiatives
• You’re uncomfortable with ownership or being accountable for outcomes

Qualifications & Skills
What we’re looking for

This role requires a combination of execution strength and independent thinking.

You should be comfortable with:

• Being deeply hands-on, with direct ownership over execution and outcomes
• Working through experiments, not static setups or predefined playbooks
• Executing and iterating on lifecycle touchpoints (including email) as part of a broader growth system
• Moving fast while maintaining quality
• Clearly explaining why something worked or failed, not just what happened
• Giving and receiving direct, honest feedback
• Using AI to work faster while raising the quality bar
• Bringing ideas and perspectives we’re not already using — and defending them with logic

How you think

• You have a critical and creative mindset, not just the ability to execute instructions
• You’re comfortable questioning assumptions — including your own
• You can turn insights into action across channels and touchpoints, not just analysis or opinions

What Sets You Apart (Nice to Have)

These are clear signals of above-average impact and maturity:

• Experience contributing to cross-functional growth initiatives beyond paid media, CRO and Email & Lifecycle
• You’ve been part of strategic growth discussions where trade-offs were explicit, and can explain how performance insights shaped priorities, not just results
• You can clearly connect performance signals to product, lifecycle, or positioning decisions — and are comfortable challenging assumptions when data and intuition diverge

Job Type: Contract

Pay: R$18,216.10 - R$20,818.40 per month