* Salário: R$ 18.000 a R$ 30.000 por mês (estimado)

* O valor exibido é uma estimativa calculada com base em dados públicos e referências do mercado. Não garantimos que este seja o salário oferecido para esta vaga específica.

Área: Tecnologia da Informação

Nível: Gerente

Our client, a captive finance bank, is looking for a professional to take on the position of CRM/Marketing Manager.

Responsibilities:

The CRM / Marketing Manager is responsible for leveraging customer data to design, implement, and optimize CRM strategies with the goal of increasing customer engagement and retention through to the brand purchase.
This role requires close collaboration with the Product, Field Sales, Pricing, and Customer Service teams, as well as third-party partners, to create personalized campaigns, manage customer journeys, and drive customer lifetime value.

1.CRM Strategy Development

Develop Retention / Loyalty program and go-to market strategy
Cooperative project development / support OEM / BHCB brand, i.e. CONNEX
Develop and execute CRM strategy / initiatives aligned with OEM strategy customer retention, engagement.

2.Campaign Planning & Management

Plan, execute, and monitor Email marketing, SMS, Social media notifications, and other communication channels aimed at different customer segments
Customer Segmentation : Utilize customer data and insights to create targeted segments for personalized campaigns based on behavior, lifecycle stage, and preferences based on segmentation methodology
A/B Testing & Optimization : Conduct A/B testing to determine the best-performing strategies and continuously improve campaign performance.

3.Customer Journey Mapping

Create and optimize end-to-end customer journeys, ensuring timely, relevant communication at every stage of the customer lifecycle.

4.Data Analysis & Management, Reporting

Analyze CRM campaign performance and customer data to optimize strategies and provide actionable insights.
Report regular / on-demand to Leadership, shareholders and OEM with KPIs such as retention rates, open rates, etc. to measure campaign success.
Database Management : Maintain up-to-date CRM database with accurate customer information.

5.Cross-functional Collaboration

Work closely with other teams like Product, Field sales, Pricing, FP&A and CS area to ensure alignment for i.e. Dealer training, Retention program development, Performance analysis and Customer portal communication, etc.

Requirements:

Bachelor’s degree in Marketing, Business management or related field
Experience in CRM marketing, Retention/Loyalty marketing, Digital/social media
Proven experience with CRM platforms (Salesforce, etc.)
Strong analytical skills and experience with data-driven marketing
Strong problem-solving and critical thinking skills
Knowledge of marketing communication practices, customer segmentation, and automation tools
Excellence in MS Office
English Proficiency
Excellent communication and interpersonal skills

Location: São Paulo / Morumbi

Hybrid – 3 days a week at the office.

Employment regime: CLT (Brazilian labor law regime)

Benefits:

Bonus: Linked to individual performance, to be paid according to company policy.

Profit Sharing: To be paid according to the annual Collective Agreement of the Bank Workers’ Union.

Health Plan: Porto Seguro Apartment (with monthly fee and co-payment).

Dental Plan: Interodonto - Intermediate I (no payroll deduction).

Life Insurance: Zurich (by collective agreement, payroll deduction according to company policy).

Meal Voucher: R$ 1,100.00 (no payroll deduction)

Food Voucher: R$ 870.00 (no payroll deduction)

Childcare / Babysitter Allowance: R$ 650.00

Gympass: (no payroll deduction)

Day off on your birthday

Company car available