CRM Senior Manager

We are looking for an experienced CRM professional to manage all CRM campaigns in Brazil for the Weight Loss and Hair Loss category from strategy to execution. You will own acquisition, retention and transactional communications by email, SMS and Whatsapp channels. This position will be part of the Global CRM team and report to the CRM Lead in Brazil.

What you'll do

• Building, managing and reporting all Brazilian Weight Loss ( www.Confidencial (Apenas para Cadastrados)saude.com.br ) and Hair Loss CRM campaigns;

• Translate business objectives into CRM strategies to bring increasingly effective results in customer acquisition and retention;

• Build, manage and report tests to ensure continuous improvement on actual CRM performance campaigns, such as cart abandonment, churn recovery, prospecting, promotions and member get member

• Continuous review of the user communication journey in order to decrease number of contacts (tickets) and making the experience smoother

• Working closely (daily interaction) with UK team to ensure alignment on global strategy and best practices shared and interaction with the Head of Growth for the category to align on strategic priorities and define actions for each one.

• At least 4 years of experience with CRM platforms such as Customer.io, Braze, Salesforce and/or others

• Fluent in English

• Exceptional written ability in PT

• Intermediate/Advanced HTML, SQL knowledge;

• Knowledge in Lifecycle

• Highly analytical profile, able to build reports and track performance

• Able to carry out strategic analysis of the customer journey and propose actions to meet or improve business objectives

• Experience with creative development with the copy/design team, building briefs and processes to drive content production

• PJ contract, hybrid work model (São Paulo - SP).

• Stock options.

• Amil health insurance with co-participation.

• Gympass

• A dynamic and collaborative work environment contributing to our mission of improving patients lives