Google Ads Management Specialist (Senior Performance Strategist)

Job Summary

Google Ads Management Specialist (Senior Performance Strategist)

Confidencial (Apenas para Cadastrados)

Full-time | Remote

About the Role

We are looking for a world-class Google Ads Specialist. Someone who lives and breathes paid acquisition and is comfortable managing complex accounts, high budgets, and demanding clients.

You must be able to:

• architect advanced campaign structures

• optimize toward real business outcomes

• explain your strategy clearly to clients

• diagnose and fix technical tracking issues

• make confident decisions backed by data

• operate with senior-level ownership

This is not a junior role.

This is not a “set it and forget it” role.

We are looking for a Google Ads genius. Someone who knows their craft at a very high level and can drive meaningful performance improvements.

You will work mainly with e-commerce and professional service brands across North America. You will collaborate with our internal creative, CRO, SEO, and dev teams to produce full-funnel marketing results.

Key Responsibilities

Google Ads Strategy & Execution

• Plan, build, and optimize advanced Google Ads campaigns (Search, Performance Max, Display, YouTube, remarketing, Shopping, Demand Gen).

• Develop smart bidding strategies based on business objectives, CAC targets, ROAS goals, and revenue metrics.

• Continuously test ad variations, keywords, landing pages, and audiences for measurable lift.

Conversion Tracking & Technical Expertise

• Set up and troubleshoot conversions through Google Tag Manager, Google Analytics 4, Google Ads conversion tracking, and server-side tracking setups.

• Understand attribution models and how to interpret multi-touch data.

• Diagnose tracking mismatches or data anomalies with confidence.

• Work effectively with developers when technical support is needed.

Client Management & Communication

• Be the expert in the room - able to explain complex concepts in a simple, confident, professional way.

• Present monthly performance reports with clarity, recommendations, and next steps.

• Translate data into actionable insights clients can understand and trust.

• Manage expectations, timelines, and strategic priorities with professionalism.

Performance Analysis

• Monitor budgets, pacing, and forecasts across all accounts.

• Conduct deep audits to identify underperforming areas and growth opportunities.

• Understand how Google Ads integrates with the full marketing funnel (SEO, CRO, email, creative).

• Build and maintain dashboards for clear reporting and trend analysis.

Collaboration

• Work side-by-side with creative and dev teams to align ads, landing pages, and tracking.

• Collaborate with internal PMs to manage tasks, deliverables, and deadlines.

Provide strategic recommendations to improve client results across all channels.

Required Experience & Qualifications

Must-Haves

• 3-5+ years managing Google Ads campaigns in a performance-driven environment.

• Proven history of improving ROAS, lowering CAC, or scaling paid budgets responsibly.

• Deep understanding of GA4, GTM, attribution models, and event tracking.

• Ability to confidently set up, QA, and troubleshoot conversion tracking.

• Strong command of Search, Shopping, Performance Max, and YouTube campaigns.

• Exceptional analytical skills and proficiency with spreadsheets (Looker Studio a bonus).

• Excellent communication skills - both written and verbal - for client-facing meetings.

• Highly organized, self-managed, and proactive.

Nice-to-Haves

• Google Ads certifications.

• Experience with Shopify, WordPress, Webflow, or custom-built websites.

• Experience with Display, Demand Gen, or advanced YouTube strategies.

• Experience in agencies with multiple concurrent clients.

• Understanding of CRO principles, A/B testing, or creative strategy.

If you’re the person who other ads specialists come to with questions…
If you love solving hard technical problems…
If you want to work with a team that values expertise and excellence…
We want to meet you.