Head of Marketing

Job Title: Head of Marketing

Job Location: São Paulo, SP ou Poços de Caldas, MG

Work Model: Híbrido, com encontros conforme a necessidade

About Confidencial (Apenas para Cadastrados):

Confidencial (Apenas para Cadastrados) is a London-based group operating a network of learning businesses across the globe, with offices in London, New York, São Paulo and Bilbao. At SBX we look to build, assemble, nurture and support the scaling of a diverse family of brands and services with like-minded partners, entrepreneurs and operators where the whole is greater than the sum of its parts. All towards the singular goal of fun engaged learning.

Our mission:

To inspire and empower lifelong learning through fun, engaging experiences, driving a global movement where innovative edutainment enriches lives, fosters connections, and shapes a brighter future for all ages.

Our values:

• Committed to Excellence
• Learning Fuels Our Growth
• Collaboration Drives Us Forward
• Strength in Diversity

Role Summary

The Head of Marketing is responsible to lead and scale our marketing function, with a strong focus on driving growth and enhancing brand presence. This role will oversee two core pillars: Growth Marketing (User Acquisition, Conversion Rate Optimization, CRM) and Communication (Design, Social Media, Copywriting, and Digital Marketing). The Head of Marketing will manage a team ensuring alignment, performance, and innovation across all marketing disciplines for Leiturinha.

Responsibilities

• Define and execute the overall marketing strategy aligned with business objectives and growth targets.
• Lead the Growth Marketing team across User Acquisition, CRO and CRM to drive customer acquisition, engagement, and retention.
• Oversee the Communication team, including brand positioning, design, digital content, social media presence, and copywriting.
• Manage and mentor the Marketing Leaders, ensuring seamless team collaboration, talent development, and performance management.
• Monitor KPIs across channels and implement data-driven strategies to improve marketing effectiveness.
• Collaborate cross-functionally with other departments and Leadership teams to ensure brand consistency and message alignment.
• Own and manage the marketing budget, allocate resources effectively across channels and initiatives.
• Stay abreast of industry trends, competitor strategies, and emerging tools and technologies.
• Drive innovation and experimentation across all marketing efforts, fostering a culture of testing and learning.

Required:

• Strong proficiency in performance marketing, paid media, and organic growth strategies.
• Solid understanding of marketing analytics platforms.
• Experience with CRO tools and methodologies.
• Knowledge of CRM tools and strategies for lifecycle marketing and customer engagement.
• Proficiency with content and creative tools and project management platforms.
• Familiarity with email marketing platforms, automation flows, and segmentation.
• Basic understanding of UX/UI principles and their application in marketing.
• Fluent english mandatory.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

What We Offer:

• A collaborative and innovative environment with real growth opportunities.
• A culture that values continuous learning, diversity, and excellence.
• Participation in global projects with direct business impact.
• Meal/Food Voucher: R$924/month
• Health Insurance
• Dental Plan
• Home Office Allowance
• Childcare Assistance
• School Supplies Assistance
• Wellhub
• Life Insurance
• Leiturinha Subscription

Confidencial (Apenas para Cadastrados) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.