* Salário: R$ 11.000 a R$ 20.000 por mês (estimado)
* O valor exibido é uma estimativa calculada com base em dados públicos e referências do mercado. Não garantimos que este seja o salário oferecido para esta vaga específica.
Área: Tecnologia da Informação
Nível: Senior
About Café Natalie Catering
Café Natalie Catering is a Houston-based luxury hospitality brand known for producing refined weddings, corporate experiences, and large-scale cultural events for over two decades. As we continue scaling, we are investing heavily in paid media strategy, marketing automation, and revenue-focused CRM systems to support long-term growth. Our focus is building a measurable marketing engine that directly drives high-value bookings and supports our sales team with strong, qualified leads.
About the Role
We are hiring a data-driven, execution-focused HubSpot & Paid Media Growth Specialist to own our paid advertising strategy, email automation systems, and conversion optimization efforts. This is a hands-on growth role responsible for generating qualified leads, improving cost-per-lead, and strengthening our inquiry-to-booking conversion rates across weddings, corporate catering, venue partnerships, and social events.
We are looking for someone who understands high-ticket service sales cycles and can build structured, revenue-aligned marketing systems—not just campaigns.
Core Responsibilities
Paid Ad Strategy & Management
- Develop and manage Google Ads campaigns (Search, Display, Retargeting)
- Manage and optimize Meta Ads campaigns
- Build and test conversion funnels for weddings, corporate catering, venue partnerships, and social events
- Optimize cost-per-lead and return on ad spend
- Create retargeting campaigns for website visitors and proposal views
- Conduct A/B testing on ad copy, landing pages, and calls to action
- Monitor performance weekly and continuously improve lead quality
Email Marketing & Automation (HubSpot)
- Build and manage automated nurture sequences
- Develop segmented campaigns for corporate clients, wedding clients, and vendor/venue partners
- Improve open rates, click-through rates, and conversion performance
- Create revenue-generating campaigns for holiday parties, new launches, and venue partnerships
- Align email strategy with sales pipeline stages
HubSpot CRM Ownership
- Manage workflows, automation, and lifecycle stages
- Implement and optimize lead scoring models
- Build reporting dashboards tied directly to revenue
- Ensure accurate tracking of ad attribution
- Optimize landing pages and forms for higher conversion
- Align CRM processes with the sales team
Conversion Optimization
- Audit website funnels and booking journeys
- Improve inquiry forms to attract higher-intent leads
- Optimize landing pages for paid traffic
- Track performance by event type (weddings vs corporate)
- Identify and reduce drop-off points in the buyer journey
Required Experience
- 3+ years managing Google Ads and Meta Ads (required)
- Proven track record lowering cost-per-lead and improving return on ad spend
- 3+ years hands-on experience with HubSpot Marketing Hub
- Strong experience in email marketing strategy and automation
- Experience working with high-ticket services ($10K–$100K+ sales cycles preferred)
- Understanding of luxury, hospitality, or event industry strongly preferred
- Analytical mindset with strong reporting and attribution experience
What Success Looks Like
- Lower cost-per-lead with improved lead quality
- Increased inquiry-to-booking conversion rates
- Clear revenue attribution reporting
- Fully automated nurture systems aligned with sales
- Scalable paid media and CRM infrastructure
If you are passionate about performance marketing, love building measurable systems, and want to drive growth for a premium hospitality brand — we would love to hear from you. Apply today and help us scale the next chapter of Café Natalie.
Job Type: Part-time
Expected hours: 10 – 15 per week
Application Question(s):
- Have you personally managed monthly paid ad budgets of $5,000+?
- What measurable results have you achieved in lowering cost-per-lead or improving ROAS?
(Brief numeric answer required – include % improvement or CPL reduction)
- How many years of hands-on experience do you have using HubSpot Marketing Hub?
- Have you built automated nurture sequences and lifecycle workflows inside HubSpot?
- Have you implemented lead scoring and revenue attribution reporting in HubSpot?
- Have you worked with high-ticket services ($10K+ sales cycles)?
- What is your expected hourly rate in USD? (Required – numeric answer)
- Do you have experience in hospitality, luxury services, or event-based industries?
Experience:
- hands-on experience on Google Ads & Meta Ads campaigns (Required)
Work Location: Remote