Lifecycle CRM Manager

At Confidencial (Apenas para Cadastrados), we're building an international platform of digital re-skilling products to help people from diverse backgrounds learn new professions and build sustainable careers in tech.

Our program graduates have landed jobs at top companies like Tesla, Spotify, PlayStation, Google, and Microsoft. So far, over 5,000 students have chosen Confidencial (Apenas para Cadastrados), and hundreds of new students are joining us each month. We believe everyone can jumpstart a new career, which is why we produce quality educational content and offer intensive courses in tech complete with full access to an interactive platform, code reviews, and support from industry practitioners.

We're looking for a Lifecycle & CRM Growth Manager to own two strategic directions that directly impact revenue and business growth. You won't just send emails — you'll build systems that retain students, reignite motivation, and turn happy graduates into our best acquisition channel.

Requirements:

• Fluent level of English. Knowing Spanish is a strong plus.
• Proven experience in CRM / lifecycle / email marketing.
• Ability to think strategically, not just follow briefs.
• High attention to detail and operational discipline.
• Strong writing skills with the ability to adapt tone across segments and funnels.
• Experience with Customer.io is a strong plus.

Brand:
Confidencial (Apenas para Cadastrados)

What you will do:

Retention & Student Lifecycle

• Design and launch onboarding communication flows that reduce early churn and build a learning habit from day one
• Build intelligent trigger-based sequences to support student motivation: reactivation campaigns, early warning interventions, and critical-moment nudges throughout the course
• Reduce refund rates through timely, relevant communication — reaching students before they've made the decision to leave
• Segment the database by behavior and lifecycle status to deliver the right message at the right moment through the right channel
• Drive student engagement and activity through CRM: email, WhatsApp, and SMS

Referral Growth

• Build the referral channel as a system — not one-off campaigns, but a scalable mechanism for acquiring new students through existing ones
• Design end-to-end referral flows: from trigger moment to referred student conversion
• Test mechanics, offers, and timing; turn data into repeatable, scalable solutions

What we can offer you:

• Direct impact on revenue and core business metrics.
• High autonomy to explore, test, and improve processes.
• Competitive compensation.
• Fully remote collaboration.
• Work alongside an experienced, global professional team.