Purpose & Positioning Manager

Introduction

The Purpose & Positioning Manager supports the execution of Confidencial (Apenas para Cadastrados)’s enterprise differentiation and storytelling agenda. This role focuses on turning strategy into delivery — helping identify points of differentiation, stories, shape content, and produce high quality content that bring Confidencial (Apenas para Cadastrados)’s strategy, positioning, priorities, and culture to life.

This is a hands-on role for someone who enjoys crafting clear messages, coordinating across teams, and making sure data, proof points, statistics and stories land well with the right audiences.

Learn more about some of our benefits:

• Meal or food vouchers;

• Multi-benefit Card up to Senior Consultant;

• Medical and dental insurance;

• Certifications and training;

• Life Insurance;

• Private Pension;

• Avababy: pregnancy monitoring and kit for new Confidencial (Apenas para Cadastrados) fathers and mothers;

• Participation in the company's results;

• Wellhub;

• Daycare Assistance;

• Career Advisor - Career mentoring;

• Birthday Off policy on your birthday and children up to 12 years old;

• Wellness Sessions;

• For managerial function or higher - Corporate vehicle, parking and fuel assistance.

Responsabilities

• Execute the enterprise differentiation and storytelling plan : Support delivery of the differentiation and storytelling roadmap set by the Chief Storyteller; Help translate strategy, priorities, and performance updates into clear narratives and assets

• Develop differentiation and storytelling assets : Draft and refine proof points, positioning, stories, slides, briefs, talking points, and summaries; Adapt core messages for different audiences, forums, and geographies; Ensure content is clear, consistent, and on brand

• Source and shape stories : Work with teams across Growth Office, Sales, Marketing, HR, Areas/Regions and Delivery to gather inputs; Help identify strong client, partner, and people stories, data & proof points; Shape raw material into compelling, easy to understand outputs

• Support positioning, storytelling & differentiation programs: Coordinate inputs, reviews, and approvals; Track progress and follow through on storytelling initiatives; Maintain simple planning and reporting to keep work moving

• Enable leaders : Support leaders with preparation for key moments such as town halls, leadership meetings, and client events; Help ensure messages are aligned and consistent

Skills and experience

• Strong written and verbal communication skills

• Ability to structure information clearly and simply

• Experience creating presentations, written content, or communications materials

• Comfortable working across teams and coordinating multiple inputs

• Organised, detail oriented, and reliable in execution

• Able to take feedback well and iterate quickly

• Interest in differentiation, storytelling, brand, culture, and business strategy

Experience in a corporate, consulting, or agency environment is helpful but not required.