* Salário: R$ 2.000 a R$ 5.000 por mês (estimado)
* O valor exibido é uma estimativa calculada com base em dados públicos e referências do mercado. Não garantimos que este seja o salário oferecido para esta vaga específica.
Área: Outros
Nível: Senior
Overview of the role:
We are looking for a Senior Analyst — Social & Brand Intelligence to join the Marketing Measurement & Analytics team at Confidencial (Apenas para Cadastrados). This role is responsible for monitoring, analyzing, and interpreting social media, search, and media data to generate actionable insights. The position plays a key role in supporting brand positioning, campaign planning, and investment optimization for Betnacional and Betfair, transforming complex data into strategic intelligence for business decisions.
What you’ll do:
- Monitor social media mentions, sentiment, and conversations using tools like Brandwatch, building recurring dashboards for Share of Voice, Share of Social, and Share of Search with competitive benchmarking.
- Identify trends, engagement peaks, and reputational risks in real time, generating alerts for relevant stakeholders.
- Track competitors’ organic and paid performance across key social channels.
- Consolidate and report integrated metrics such as Share of Search and Share of Voice, creating a unified view of brand presence.
- Monitor brand health KPIs and correlate them with acquisition and business performance indicators.
- Continuously track Market Share, SOV, and Share of Investment across key industry players.
- Conduct media valuation analyses (e.g., sponsorship assets) and ad hoc competitor campaign evaluations.
- Develop executive dashboards integrating social, search, and media data, evolving reports into analytical storytelling decks with KPI weighting and predictive perspectives. Act as a bridge between teams, providing data-driven insights and guiding junior analysts and agency partners.
What you’ll bring:
- Bachelor’s degree in Communication, Marketing, Advertising, Business Administration, Statistics, or related fields.
- Solid experience in Social Media, Brand Intelligence, Media, or Market Intelligence roles.
- Strong knowledge of social listening platforms such as Brandwatch (or similar).
- Expertise in social media metrics, including Share of Voice, Engagement Rate, Net Sentiment, and Earned Media Value.
- Experience with data visualization tools and dashboard creation.
- Advanced Excel or Google Sheets skills.
- Strong business acumen with the ability to connect data across different domains.
- Analytical and critical thinking mindset, with attention to data quality and methodology.
- Excellent communication skills, translating complex data into clear and actionable insights.
- Strong organizational skills with the ability to maintain structured reporting processes.
We require a candidate who has achieved or is capable of the following:
- Delivering consistent and reliable social and brand intelligence reporting frameworks.
- Transforming multi-source data into strategic insights that influence marketing and business decisions.
- Building and evolving executive dashboards and analytical reports.
- Collaborating cross-functionally and influencing stakeholders with data storytelling.
- Managing competitive intelligence and identifying market opportunities.
- Mentoring junior team members and contributing to team development.
- Working in fast-paced, data-driven environments with high levels of autonomy.
Nice to have:
- Experience in iGaming.
- SQL knowledge.
- Advanced/fluent English.
- Background in digital-first industries such as entertainment, e-commerce, fintech, or media.
We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply
CLT Contract with Benefits:
- Health and dental plan
- Meal voucher
- Access to TotalPass
- Life insurance
- NSX Care
- Financial incentive for learning
- Udemy platform
- Opportunities for growth in a dynamic and global environment and more