Senior Specialist, Marketing

Our Purpose

Confidencial (Apenas para Cadastrados) powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Specialist, Marketing

The B2B Product Marketing Specialist will be an important asset and business driver for Confidencial (Apenas para Cadastrados), supporting a number of Issuers and Industry Partners to develop marketing campaigns and strategies focused on driving acquisition/retention/activation/usage on their current portfolios for Confidencial (Apenas para Cadastrados)´s Core and Commercial Products.

Mission:
Connect product capabilities, customer needs, and go to market execution across functions to drive adoption, sales effectiveness, and sustainable growth.

Connect the dots across Product, Sales, IMC, and Markets—translating customer needs and product capabilities into clear positioning, compelling narratives, and effective go to market execution that drives adoption, sales confidence, and growth.

Capabilities:

• Cross Functional Orchestration

Act as the connective tissue across Product, Sales, IMC, Research, and Markets—aligning priorities from strategy through go to market and scale.

• Insight Translation & Customer Truth Framing

Partner with Research and Insights teams to translate data, trends, and analysis into clear customer truths, buyer journeys, and market relevant narratives.

• Positioning & Value Narratives

Turn complex capabilities into simple, human, emotionally resonant stories that clearly articulate why it matters and why Confidencial (Apenas para Cadastrados).

• Experience Led Go to Market

Design go to market approaches that bring products to life through experiences—sales motions, demos, partnerships, sponsorships, and brand moments.

• Sales Enablement with Confidence & Connection

Equip Sales with narratives, demos, and enablement that make them confident and conversant—supporting meaningful, credible customer conversations.

• Scale Through Platforms and AI

Leverage global platforms and Centers of Excellence (Creative Studio, RFP Factory, Products and Sales Center, Marketing Center), automation & AI to reduce manual dependency and free teams to focus on creativity, experience design, and impact.

Corporate Security Responsibility

All activities involving access to Confidencial (Apenas para Cadastrados) assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Confidencial (Apenas para Cadastrados) is responsible for information security and must:

• Abide by Confidencial (Apenas para Cadastrados)’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Confidencial (Apenas para Cadastrados)’s guidelines.