* Salário: R$ 2.000 a R$ 5.000 por mês (estimado)
* O valor exibido é uma estimativa calculada com base em dados públicos e referências do mercado. Não garantimos que este seja o salário oferecido para esta vaga específica.
Área: Outros
Nível: Gerente
Responsibilities: - Use consumer intelligence platforms (GWI, TGI, Statista) to build audience profiles, uncover behavioural trends, and inform strategic planning; - Conduct market, competitor, and category analysis to identify untapped growth levers; - Analyse paid media performance across search, social, and programmatic and translate results into strategic recommendations; - Build and maintain client dashboards, reports, and data models using Looker Studio, Power BI, Tableau, or similar; - Synthesise data from GA4, ad platforms, CRM systems, SEMrush, and research tools into cohesive strategic narratives; - Develop measurement frameworks and KPIs rooted in commercial outcomes — revenue, ROAS, LTV, CAC, retention; - Identify where spend is working, where it's leaking, and where the next opportunity sits; - Present insights directly to senior client stakeholders — making the business case, not just the data case; - Partner with account directors, media teams, and strategists to shape briefs, pitches, and quarterly business reviews.Requisitos Experience with consumer intelligence platforms — GWI, TGI, or similar; Ability to think beyond media metrics — connecting cultural, behavioural, and category trends to commercial strategy; Proficiency in at least two of: Power BI, Tableau, Looker Studio, or equivalent; Strong working knowledge of GA4, Google Ads, Meta Ads Manager, Google Search Console; Commercial instinct — you connect data to revenue, margin, and growth strategy; Excellent presentation and storytelling skills for non-technical stakeholders; Self-starter who can manage multiple client accounts simultaneously.
Desejável Experience with additional research tools (YouGov, Mintel, Nielsen); CRM/CDP experience (HubSpot, Salesforce, Segment); Familiarity with attribution modelling or marketing mix modelling; 6+ years blending strategy/planning with analytics, BI, or performance marketing — agency experience strongly preferred.