* Salário: R$ 18.000 a R$ 30.000 por mês (estimado)
* O valor exibido é uma estimativa calculada com base em dados públicos e referências do mercado. Não garantimos que este seja o salário oferecido para esta vaga específica.
Área: Tecnologia da Informação
Nível: Gerente
Global OperationsConfidencial (Apenas para Cadastrados) Shop B2B Marketing Manager – Case & Content Strategy
Location
:
Sao Paulo
Employment Type
:
Regular
Job Code
:
A187464A
Responsibilities
About the Role
We are looking for a highly strategic and execution-driven B2B Marketing Manager to drive merchant acquisition and ecosystem growth for Confidencial (Apenas para Cadastrados) Shop Brazil.
This role will focus on identifying, packaging, and amplifying high-impact success cases (e.g., brand growth stories, campaign wins, seller breakthroughs) into compelling narratives, and distributing them across multiple channels to attract and educate potential sellers and partners.
You will work closely with cross-functional teams (Category, Strategy, Ads, Partnerships, and Operations) to turn business results into scalable marketing assets that drive tangible business outcomes.
Key Responsibilities
Case Study Development
- Identify high-potential success cases across categories (e.g., beauty, FMCG, fashion)
- Transform complex business results into clear, compelling, and data-driven stories
- Develop structured case studies (e.g., playbooks, success frameworks, best practices)
- Build a scalable content strategy targeting B2B audiences (brands, sellers, partners)
- Distribute content across multiple channels including:
- Industry media
- Social platforms (LinkedIn, etc.)
- Events, webinars, and offline activations
- Ensure consistent messaging and positioning of Confidencial (Apenas para Cadastrados) Shop’s value proposition
- Use content and success cases to support seller acquisition and onboarding
- Collaborate with BD and AM teams to create tailored narratives for key prospects
- Develop pitch materials, decks, and storytelling assets
- Partner with internal teams (Ads, UG, Campaigns, Product) to extract insights and data
- Align with global and regional teams to localize best practices for Brazil
- Coordinate with PR and external agencies for broader amplification
- Define KPIs for B2B marketing impact (e.g., lead generation, conversion, content reach)
- Analyze performance and continuously optimize content strategy
Minimum Qualifications:
- 5+ years of experience in B2B marketing, content marketing, or growth marketing
- Strong storytelling ability with a data-driven mindset
- Proven track record of turning business insights into scalable marketing content
- Strong stakeholder management and cross-functional collaboration skills
- Ability to work in a fast-paced, high-growth environment
- Experience working with marketplaces, creators, or seller ecosystems
- Familiarity with performance marketing (Ads, GMV-driven growth)
- Experience in case-based marketing or thought leadership content
- Exposure to LATAM markets is a plus
- Experience in e-commerce, marketplace, or digital platforms is highly preferred
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including Confidencial (Apenas para Cadastrados).
Why Join Us
Inspiring creativity is at the core of Confidencial (Apenas para Cadastrados)'s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
Confidencial (Apenas para Cadastrados) is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Confidencial (Apenas para Cadastrados), our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Confidencial (Apenas para Cadastrados) Accommodation
Confidencial (Apenas para Cadastrados) is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request