CRM Specialist - Brazil

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Confidencial (Apenas para Cadastrados) is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.

With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.

Great people, bold ideas, and a sharp focus on user experience set us apart

Purpose

Brazil has recently regulated the industry, and we are at the forefront of this growth. We’re looking for a CRM Specialist to help us scale our lifecycle strategy, combining automation, data, and customer experience to drive engagement, retention, and long-term player value.

In this Role, You’ll:

• Own and optimize CRM initiatives across specific lifecycle stages (e.g. Registration, Early Life, Retention, Reactivation).
• Design, build, and manage automated lifecycle journeys end-to-end.
• Translate business goals into lifecycle strategies, combining campaigns and automation.
• Develop segmentation frameworks based on behavioral, transactional, and lifecycle data.
• Implement and optimize trigger-based communications (real-time, event-based, behavioral).
• Continuously monitor lifecycle performance and identify optimization opportunities.
• Run structured experimentation (A/B testing, holdouts, incrementality) across journeys and campaigns.
• Work closely with data, product, and marketing teams to improve targeting, timing, and personalization.
• Ensure consistency and quality of communication across all CRM touchpoints.
• Contribute to building a scalable and structured lifecycle CRM framework.

We’re Looking for Someone who Brings:

• 3–5+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation.
• Strong hands-on experience with marketing automation platforms (Optimove, Salesforce Marketing Cloud, Braze, Iterable, etc.).
• Proven experience building and optimizing automated lifecycle journeys (onboarding, retention, reactivation).
• Solid understanding of lifecycle strategy and customer segmentation.
• Experience working with trigger-based communications and real-time data.
• Strong analytical skills (funnel analysis, cohort analysis, KPI tracking).
• Experience designing and analyzing A/B tests and experimentation frameworks.
• Ability to work with large datasets and translate data into actionable insights.
• Experience collaborating with cross-functional teams (Product, Data, Marketing).
• Native Portuguese speaker (non-negotiable), fluent in English and intermediate Spanish.

Bonus Points if You Also Have:

• Experience in betting, gaming, or high-frequency transactional industries.
• Experience with lifecycle ownership (end-to-end responsibility of a stage or segment).
• Familiarity with customer experience (CX) principles and communication consistency.
• Experience integrating CRM with product data and event tracking systems.
• Exposure to personalization engines or recommendation systems.

How we do things

• You combine attention to detail with a proactive mindset, making sure every campaign goes out accurately and on time.
• You are naturally collaborative and know how to work across teams to move ideas from concept to execution.
• You stay curious, test new approaches, and look for smarter ways to improve performance and processes.
• You balance executional excellence with strategic thinking, always connecting day-to-day actions to bigger business outcomes.
• You communicate clearly, adapt quickly, and thrive in dynamic environments where priorities evolve fast.

We expect every team member to live our values

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving