Global Marketing Specialist

1. Targeted Marketing Campaign Execution
· Execute regular (bi-weekly) LinkedIn and digital marketing campaigns based on target customers, market segments, and priorities identified by the HMA Sales team.
· Coordinate campaign content, schedules, and deliverables with Sales and Engineering teams.
· Support market research, customer segmentation, and competitive analysis as requested by HMA and HQ.
2. Digital Content & Marketing Materials
· Work with Sales and Engineering teams to collect technical information and develop marketing collateral, presentations, brochures, and promotional content.
· Prepare and coordinate English-language press releases, company news, and digital marketing materials.
· Coordinate reviews and approvals with relevant internal stakeholders before publication.
3. Conference & Event Coordination
· Coordinate HANA's participation in major semiconductor conferences and exhibitions, including ECTC, iMAPS, and Hot Chips.
· Manage booth preparation, promotional materials, signage, graphics, and event logistics.
· Work with HMA Sales, HQ, event organizers, and external vendors to ensure timely preparation and execution.
· Support pre-event promotional activities and post-event lead follow-up.
4. Cross-functional Marketing Project Management
· Coordinate day-to-day marketing projects based on priorities and direction provided by the HMA Sales team.
· Work closely with HMA, HQ, Engineering, and external contractors to manage project schedules, action items, and deliverables.
· Proactively follow up with relevant teams to obtain necessary information, resolve outstanding issues, and keep projects moving forward.
· Monitor progress, identify potential delays, and communicate project status to HMA and HQ.
· Ensure marketing activities are executed effectively and completed within agreed timelines.
5. Digital Media, Website Redesign & Enhancement
· Maintain and update corporate website content and global social media channels in coordination with relevant teams.
· Coordinate website redesign and enhancement initiatives based on marketing priorities established by HMA and HQ.
· Work with internal stakeholders and external website design/development service providers to improve website content, visual design, functionality, and overall user experience.
· Identify opportunities to improve website usability, navigation, and presentation of HANA's technologies and capabilities.
· Manage project schedules, deliverables, and follow-up activities related to website improvements.
· Support the production of videos, animations, and other digital marketing assets.
· Coordinate website integration with CRM and analytics tools as needed.
6. Marketing Performance Reporting
· Monitor campaign performance, including impressions, Click-Through Rates (CTR), website traffic, and LinkedIn follower growth.
· Prepare regular performance reports for HMA and HQ.
· Work with the Sales team to identify opportunities for improving marketing effectiveness.
7. Lead Management & Sales Coordination
· Coordinate with HMA Sales to capture and organize potential customer leads generated through digital campaigns and industry events.
· Support lead registration, tracking, and follow-up through the CRM system.
· Monitor follow-up status and provide regular updates to the Sales team.
8. Vendor & Contractor Coordination
· Coordinate with external graphic designers, content developers, video producers, website developers, and marketing agencies.
· Track project schedules, deliverables, and budgets in coordination with the responsible internal teams.
9. Marketing Calendar Management
· Maintain a centralized marketing calendar covering campaigns, content releases, conferences, and promotional activities.
· Coordinate schedules and deliverables across HMA, HQ, and external partners to ensure consistent marketing execution.

· Experience in the semiconductor, electronics, technology, or other technical B2B industries.

· Familiarity with semiconductor packaging, assembly, and testing technologies.

· Experience coordinating international conferences, trade shows, and marketing campaigns.

· Experience using CRM systems and digital marketing analytics tools.

· Experience coordinating website redesign, website enhancement, or digital transformation projects.

· Familiarity with UX/UI principles and website usability improvement.

· Previous experience working with Sales and Engineering teams in a cross-functional environment.

Benefícios:

• Plano de saúde e odontológico;
• Vale alimentação e/ou vale refeição;
• Vale transporte;
• Seguro de Vida;
• PLR;
• Convênio farmácia;
• Crédito Consignado;
• Desconto em escolas de idiomas e faculdades.

Nós somos a Confidencial (Apenas para Cadastrados), indústria que fornece produtos avançados de semicondutores. Nosso portfólio inclui memórias para computadores, telefones celulares e TV's inteligentes, além de soluções de conectividade System-in-Package para a Internet das Coisas (IoT).

Somos uma empresa brasileira, tendo como principal acionista o grupo sul-coreano HANA Micron, e ficamos localizados na cidade de São Leopoldo/RS.

Buscamos profissionais que queiram fazer diferente, dispostos a inovar e crescer junto com esse time!

Valorizamos muito as pessoas que trabalham aqui, e temos como nossos valores:

• Foco no cliente com excelência: Ser um parceiro que os clientes possam confiar.
• Colaboração: Alavancar o trabalho coletivo.
• Atitude de Dono: Buscar alto desempenho, assumir desafios e responsabilidades.
• Diversidade: Valorizamos as habilidades e competências de todas as pessoas.
• Inovação: Fazer melhor a cada dia.
• Criar valores: Trabalhar com foco em resultado e alta performance coletiva.

Você se identificou com a gente?

Se inscreva nas vagas que temos em aberto ou deixe seu currículo em nosso banco de talentos e faça parte desse time!!

Nossos processos seletivos são livres de qualquer cobrança ou taxa para participação.

Igualdade de Oportunidades e Não Discriminação

A Confidencial (Apenas para Cadastrados) valoriza a diversidade, a inclusão e a igualdade de oportunidades. Nosso processo seletivo é conduzido com base nas qualificações, competências e requisitos relacionados à vaga, sem discriminação por raça, cor, gênero, idade, religião, nacionalidade, deficiência, orientação sexual, identidade de gênero ou qualquer outra característica protegida pela legislação aplicável.

Todas as pessoas candidatas são tratadas com respeito, dignidade e igualdade de oportunidades durante todas as etapas do processo seletivo.