* Salário: R$ 2.000 a R$ 5.000 por mês (estimado)
* O valor exibido é uma estimativa calculada com base em dados públicos e referências do mercado. Não garantimos que este seja o salário oferecido para esta vaga específica.
Área: Outros
Nível: Junior
We are looking for someone to lead the growth strategy for a B2C order flow analytics platform for cryptocurrency traders.
The product already has validated product-market fit, engaged users, and active distribution channels, including owned content, creator partnerships, and partnerships with exchanges. The challenge will be to build and scale the Growth function, taking ownership of acquisition, activation, retention, and conversion to paying customers.
This role reports directly to the founder and works closely with the Partnerships, Product, and Engineering teams.
Key Responsibilities
Define and execute the growth strategy across the entire user journey.
Increase trader acquisition through content, X, Telegram, SEO, AI search, communities, referrals, and joint initiatives with exchanges.
Identify and test new channels, content creators, key opinion leaders (KOLs), and partners.
Plan and execute campaigns and promotional activities with exchanges.
Build lifecycle communications, from signup through conversion, retention, and reactivation.
Set up automations and campaigns in Customer.io, running experiments with control groups.
Increase conversion from free users to paid subscribers.
Track growth metrics and present weekly results, learnings, and next steps.
Work with Product and Engineering to implement improvements that drive growth.
Requirements
Proven experience growing products for traders or cryptocurrency users, with measurable results you have directly delivered.
Knowledge of the crypto ecosystem, including exchanges, content creators, communities on X and Telegram, and the specific dynamics of user acquisition in this market.
A strategic and hands-on approach, with the ability to write copy, set up automations, run experiments, and analyze data.
Experience in user acquisition, activation, retention, and conversion.
Ability to prioritize initiatives independently and take ownership of targets and metrics.
At least two years of tenure in a previous role, demonstrating the ability to deliver sustained results over time.
Nice to Have
Experience with Customer.io and PostHog.
Knowledge of SEO and experience creating content that ranks well for trading-related searches.
Experience with exchange partnerships and affiliate marketing.
First 90 Days
First week: launch the first lifecycle communications and begin testing new acquisition channels.
First 30 days: identify channels with potential to deliver consistent acquisition, execute a joint initiative with an exchange, implement the lifecycle communication journey, and define quarterly targets.
Days 31–90: scale the best-performing initiatives, test new channels weekly, and improve growth metrics.
Working Arrangements
Fully remote, full-time role.
Exclusive commitment.
Availability for at least four hours of daily overlap with Dubai working hours (UTC+4).
Engagement as an independent contractor or employment through an Employer of Record (EOR), depending on the country of residence.