Senior Regional Marketing Specialist

• Supports insights gathering on customers and market(s) needs for regional and global teams.
• Understands region business strategy, local market trends, competitive insights, personas and buyer experiences, and supports team in planning and budgeting (10%).
• Supports local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.
• Supports alignment of tactical plans to business goals (15%).
• Supports execution of demand generation program tactics: inbound and outbound marketing, strategic communications, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (50%).
• Helps with budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity.
• Supports identified opportunities for growth and cost/ROI improvements.
• Supports management of actuals versus budget and KPIs, allocates budgets by program/campaign, and helps proactively diagnose and execute against insights to support pipeline health, conversion rates and overall return on investment (10%).
• Influences business and supports sales objectives through effective communications that rely on cultural and operating norms.
• Collaborate cross-functionally and leverages internal networks to steer successful outcomes for local teams during planning and review periods (5%).
• Operates at a contributor level and participates in success of a high-performing team (5%).
• Contributes to business success by performing other tasks as required (5%).
• Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.

MINIMUM KNOWLEDGE PREFERRED

MINIMUM SKILLS PREFERRED

• Customer focus.
• Adaptable/flexible to changes.
• Proficient communicator.
• Strong collaboration skills.
• Able to lead and support project execution.
• Proficient business acumen.
• Understands and supports strategy.
• Basic negotiation skills.
• Team mindset.
• Supports budget management.
• Basic analytical skills.
• Supports sales enablement best practices.
Supports process improvement.

MINIMUM ABILITIES PREFERRED

• Solid understanding of demand generation concepts, MAP/CRM tools, competitive insights-gathering, planning tools and budgeting processes.
• Understands key aspects of the marketing mix, i.e., pricing, product, promotion and positioning, and experience activating promotions and leveraging tools across variety of promotional channels.
Skilled in Microsoft Office and/or experience using a wide array of communications tools.

What you’ll experience working for ULS

Confidencial (Apenas para Cadastrados) has been pioneering change since 1894 and we’re still leading the way. From day one, we’ve blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science.

That’s where you come in — because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe.

This is more than a job. It’s a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today — and tomorrow. As a member of our safety science community, you’ll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world.

Everyone here is unique. But we’re also a global community, working together to help create a safer world. Join Confidencial (Apenas para Cadastrados) and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change.

Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At Confidencial (Apenas para Cadastrados), we help build a better future — one where everyone benefits.

Join Confidencial (Apenas para Cadastrados) to be at the center of safety. To learn more about us and the work we do, visit UL.com

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