FBS - Project Marketing Local SEO Consultant

Job Summary

• Team Function:
• This focus on growing and reporting on the local organic performance of our agent websites (agents.farmers.com). They will report to the SEO Lead.
• Participates as a team member to develop marketing projects, new product designs and sales promotion programs to assist the field in achieving Farmers' growth, retention and product density objectives.

• Responsible for developing action plans and deadlines, assigning tasks to other individuals, tracking project status, testing, and evaluating quality assurance of products and promotions.
• Directs and works on complex projects and develops results-oriented solutions for various distribution channels.
• Displays a leadership role on and off projects.
• Trains and leads new team members.
• Utilizes expertise and skills to complete project assignments in several areas, i.e., Commissions, Agency Training, Agency Contracts, Value-Added, Field Marketing Management, etc.

Essential Job Functions

• This candidate will focus on local SEO efforts for our agents including the agents.farmers.com website as well as local listings like Google Business Profile.
• They will be responsible for coordinating with our website vendor, distribution team, and content to grow traffic and increase the number of organic leads for our agents.

• Supervises assigned personnel.
• Acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
• Is the primary contact of all project-related concerns.
• Develops project/program/product design and scope; determines project milestones and completion dates.
• Develops project plans, schedules and measures project success.
• Calculates project costs, develops budget and determines Return on Investment (ROI).
• Prepares CAP request and may represent Project Team at CAP committee.
• Assigns, or works with other business units to achieve project objectives.
• Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
• Manages detailed tasks, project deliverables and schedules throughout the project development.
• Identifies project risks and priority issues.
• Delegates and/or assigns responsibilities in order to meet project milestones and deadlines.
• Participates as a team member on multiple projects.
• Leads internal and external team meetings as required.
• Participates in the development of Marketing Consultant I staff members.
• Performs other duties as assigned.

Requirements

Other Critical Skills

Local SEO - Advanced
Technical SEO - Intermediate
GEO - Entry Level
Local content optimization - Intermediate
Google Business Profile Optimizations - Intermediate
Digital PR - Entry Level

Software / Tool Skills

Semrush - Intermediate
Google Search Console - Intermediate
Google Business - Intermediate
Deepcrawl - Entry Level
Excel - Intermediate

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements (remote)
• Dynamic and inclusive work culture within a globally renowned group
• Private Health and Dental Insurance
• Pension Plan
• Meals tickets
• Life Insurance