GO TO MARKET SPECIALIST

The Role

The Regional Go-to-Market Specialist drives regional growth by enabling the scalable adoption of validated solutions across priority markets. Responsible for driving go-to-market strategy, commercial execution, and pipeline growth across EMEA and the Americas.

This role translates global strategies and Key Strategic (HERO) Platforms into clear commercial approaches, adapting value propositions and go-to-market strategies to local realities. It ensures alignment between Business Front priorities and regional execution, while guiding account focus and pipeline development in close collaboration with Regional Hubs and BDMs. By shaping commercial playbooks and directing Communication and Events priorities, the role accelerates the replication of successful applications. Acting as a bridge between Strategy, Marketing, and Commercial teams ensures consistency between global direction and local execution, ultimately driving faster scale-up, stronger pipeline quality, and sustainable regional growth.

KEY RESPONSIBILITIES

Define and adapt regional go-to-market strategy (EMEA and the Americas)

Translate global priorities and HERO Platforms into clear regional commercial approaches, adapting value propositions and entry strategies to local market conditions.

Develop and deploy commercial playbooks

Structure and implement repeatable playbooks that enable the replication of validated applications across target customers and segments.

Drive pipeline growth through prioritization

Identify and prioritize key segments, applications, and target accounts, working closely with Regional Hubs and BDMs to maximize pipeline generation.

Guide cross-functional execution (Communication & Events)

Define strategic focus areas and priorities for Communication and Events, ensuring alignment with regional growth objectives and commercial opportunities.

Generate and incorporate regional market insights

Continuously gather and interpret market feedback, customer needs, and competitive dynamics to refine go-to-market strategies and improve conversion performance.

• 8–12+ years in sales performance, market intelligence, commercial analytics, marketing studies, customer insights, or business development in B2B/industrial contexts.
• Demonstrated experience leading complex cross-functional projects with senior stakeholders and delivering measurable business impact.
• Proven experience converting customer/market insights into actionable lead generation and commercial execution.
• Experience in superalloys and metals is a strong differentiator, adding relevant industry context and commercial insight.
• Strong understanding of go-to-market frameworks and commercial playbook development
• Knowledge of market segmentation, customer prioritization, and value proposition design (application, not ownership)
• Understanding of sales funnels, pipeline dynamics, and conversion drivers
• Familiarity with B2B customer journeys in complex, technical markets
• Ability to interpret and leverage market intelligence, CRM data, and performance metrics
• Basic understanding of industry-specific applications (e.g., Battery, Super Alloy and Metals) to translate technical value into commercial strategies

Diversity & Inclusion

At our company, opportunities are open to everyone, regardless of their background. We do not discriminate based on gender identity, race or ethnicity, religion, age, physical and/or intellectual disability, sexual orientation, or socioeconomic status. We are committed to fostering an inclusive environment where all individuals are respected, valued, and empowered to thrive.

Líderes na produção e comercialização de produtos de Nióbio, estamos localizados em Araxá/MG, onde toda a nossa tecnologia é desenvolvida.

Aqui, transformamos o futuro com inovação. Há quase 70 anos, somos pioneiros no desenvolvimento de soluções sustentáveis com Nióbio, impactando positivamente diversos setores como infraestrutura, energia e mobilidade e criando possibilidades que melhoram o dia a dia das pessoas.